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Our Core Values

We all have a set of values that guides us and ultimately dictates who we are.  Here are our 9 Core Values.


Passion is the heart and soul of our team. We are truly PASSIONATE and PROUD of what we do, because we know that we are so much more than a moving company. We're in the PEOPLE business just as much as we are the household moving business. We get to connect with people from all walks of life on a daily basis. What's even more rewarding is the opportunity to help those in our community by making an otherwise stressful household move FUN and EASY. Our passion is contagious, and it immediately shows through to anyone who has the pleasure of working with our Madison and Milwaukee movers.


We are GOOD people with a strong moral compass. We always do what's right, and we truly CARE about our clients, their belongings, and their experience with us. We are always honest, and we always do the right thing, even and especially when no one is looking!


We are UTMOST professionals at all times. Our Madison and Milwaukee movers are clean-cut, articulate, and knowledgeable. We are fully uniformed at all times. Our moving trucks are clean and organized, inside and out. We stick to the process and stay on task to ensure an efficient, easy, damage-free household move and the best possible customer experience.


We hold ourselves accountable for the quality of our work. If we make a mistake, we immediately and proactively take responsibility, and we ALWAYS make it right. We hold ourselves, and each other, to Badger Brothers Moving expectations and values. We question any actions inconsistent with our values, because we're a team and we're all responsible for value consistency. 


We know that moving is already stressful, so we have no room for negative attitudes. Everyone on our team has a tirelessly positive attitude that simply cannot be broken. This includes interactions with both customers and co-workers. We all have tough days, but the leaders on this team will always see the bright side, and inspire others to make the best of any situation.

We ALWAYS do the right thing, and we do it with an unwaveringly positive attitude!


We do not aspire to mediocrity. Everyone must be entirely committed to Excellence. Operational Excellence. Customer Service Excellence. Personal Excellence. This includes:

  • Utter professionalism in how we speak, act, and dress.

  • Hold ourselves and each other to the highest possible standard.

  • Seek to deliver the best possible customer experience. 

  • Always strive to be better at our jobs.

We don’t expect perfection.

But if we're not trying our absolute best, it’s not good enough. 

Customer First.

Most small businesses develop their service based on how they want to do things with little regard for what the customer wants or needs. We are the exact opposite. We’ve reverse engineered our business starting with the CUSTOMER first. We carefully consider the customer experience, and we work backwards to put the right people, systems, and processes in place to best serve our customers.

Without delighted customers, we cease to exist. We ALWAYS put the customer first!


Badger Brothers Moving is resolute in its pursuit of growth. We're bound and determined to achieve personal and professional growth. Everyone on the team has a burning desire to improve, innovate, and serve more customers. Each year, we strive to be a better company than we were the previous year. We hire great people and build great processes. We aren't shy about our Mission & Vision for the future, and we share these all the way to the front line. We want to build a scalable business that fills a need, provides the BEST service, holds our competitors to a higher standard, and has locations all over Wisconsin (and beyond!). How's that for a goal worth fighting for?


Safety is non-negotiable. Everything we do must be rooted in Safety. Operational Safety. Customer Safety. Public Safety. Personal Safety. 

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